Agency Inventive 

The project presents a redesign of a digital agency's website, focusing on a modern, user-friendly interface that enhances the user's journey through effective use of space, imagery, and typography. The primary objective is to clearly communicate the agency's services and values while encouraging potential clients to engage through calls to action. Here are the key features and considerations of the design:

1. Homepage Overview:

   • The main banner uses a dynamic image montage to represent team collaboration, reflecting the agency's commitment to partnership and creative solutions.

   • A concise tagline, "Make your dream business goal come true," effectively captures the essence of the agency's mission, positioned above a prominent "Start Project" button to drive conversions.

2. Navigation and Layout:

   • The navigation is intuitive, with clear distinctions between sections like Home, About, Services, and Projects, making it easy for users to find what they need quickly.

   • The layout employs a grid system that is both aesthetically pleasing and practical, enhancing the overall readability and flow of content.

3. Service Offerings:

   • Services are presented through vibrant icons and minimalistic cards, summarizing key offerings like Social Media Management, SEO, and App Design. This segment allows users to get a snapshot of capabilities without overwhelming details.

   • Each service card has a "Read more" option to expand details, catering to users who need more information before making a decision.

4. Testimonials and Engagement:

   • The testimonial section features quotes from satisfied clients, which are strategically placed to build trust and credibility.

   • Photos accompanying testimonials show diverse business contexts, suggesting the agency's wide applicability and expertise.

5. Footer and Contact Information:

   • The footer is comprehensive, containing quick links to terms, policies, and social media platforms, which enhances the agency’s online presence and accessibility.

   • Contact details are clear and include a phone number and email, encouraging direct communication.

6. Calls to Action:

   • Multiple calls to action, like "Contact Us" and "Start Project," are visually prominent throughout the design, designed to convert visitors into leads by providing them with straightforward next steps.

7. Visual and Textual Harmony:

   • The color scheme of blues and neutrals provides a professional yet approachable feel.

   • Typography is modern and accessible, with ample white space around text blocks to improve readability.

This redesign aims not only to modernize the appearance but also to optimize the user experience for increased engagement and higher conversion rates. The website serves as a digital storefront that reflects the agency's brand as innovative and client-focused.

Role: UI/UX Designer
User Research, Information Architecture, Interaction Design, Visual Design, Usability Testing



User Interface