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Authenticator
Multi-Stakeholder Security Solution

Feature: Account Creation and Password Generation
Fintech Security Authenticator
Our project focuses on developing a sophisticated authenticator application tailored for a leading fintech company. The primary objective is to enhance the security of the company's digital products related to investments, stock trading, and other financial transactions.
Role&Duration
Role: UI/UX Designer
User Research, Information Architecture, Interaction Design, Visual Design, Usability Testing


I actively contributed to the project from 01.12.2022 to 08.03.2023, employing these skills to transform the authenticator app into a more user-friendly and visually cohesive experience.

Double Diamond Process
Double Diamond Process
Design Process
Discover & Define

Stakeholder alignment, research

İdeation

Brainstorming, wireframing

Test

Prepare prototype and test it with users

Design

Finalize design using a design system

Delivery

Prepare documentation for developers

Measure & Analyze

Review its performance and use feedback
73% 


Users indicated challenges in comprehending the necessary information.
Problem Definition


Users faced uncertainty in the old security app interface, struggling to input information. The redesign focuses on clarity for diverse users with simplified screens and personalized colors.
68% 


Users expressed dissatisfaction by offering negative feedback to customer support, underscoring a distinct necessity for enhancement.
Problem Description

The old interface created uncertainty for security app users.
A diverse user base necessitated simple screens, not requiring tech expertise. Unique color palettes were added for a personalized user experience.
Stakeholder Alignment

Redesigning the Authenticator App was exciting. As the UI/UX designer, aligning stakeholders (developers, security experts, end-users) was crucial. Shared vision streamlined communication, fostering a design process resonating with users.
Kickoff Planning
Kickoff planning for the Authenticator App redesign was crucial. We outlined design goals, clarified interface expectations, and established an approach aligned with project goals. Our collective journey aims to create a secure and enjoyable authentication experience for users.
BUSINESS GOAL
Elevate platform security.
Build trust and loyalty with an innovative authentication app.
Enhance user satisfaction.
Comprehensive Design System
Challenge: Implement a consistent design system with standardized elements.
Perspective: Enhances interface clarity for users with varying skill levels.
Adaptive Personalization
Challenge: Introduce adaptive features for personalized user experiences.
Perspective: Addresses diverse user needs while maintaining a universally understandable design.
solutions
User-Centric Onboarding
Challenge: Develop engaging onboarding with interactive tutorials.
Perspective: Helps users of different proficiency levels, building confidence from the start.
Feedback-Driven Iterations
Challenge: Utilize customer feedback for iterative design improvements.
Perspective: Transparently implement changes based on feedback to rebuild user trust.
A/B Testing for Personalization
Challenge: Employ A/B testing for personalized design elements.
Perspective: Data-driven insights guide implementation of features appealing to the majority of users.
Navigating Diverse User Proficiency
Challenge: Designing for users with varying tech skills and education backgrounds.
Perspective: Balancing simplicity for novices while ensuring advanced users find it robust is challenging.
Ensuring Security without Complexity
Challenge: Creating a secure interface without overwhelming technical details.
Perspective: Striking a balance between security and user-friendly experience is crucial.
challenges
Achieving Universal Understanding
Challenge: Ensuring screens are universally understandable across age and education levels.
Perspective: Crafting intuitive interfaces for seamless experiences across generations.
Personalization vs. Consistency
Challenge: Implementing personalized design while maintaining overall cohesion.
Perspective: Balancing stakeholder preferences with a unified design language.
Handling Negative Feedback Effectively
Challenge: Addressing negative feedback and implementing design changes.
Perspective: Iteratively improving design and transparently communicating changes to rebuild trust.
Communication Across Stakeholders
Challenge: Collaborating with stakeholders and translating diverse needs into a cohesive design.
Perspective: Ensuring clear communication among developers, security experts, and stakeholders to align design with project goals.
Persona
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A clean and intuitive interface for quick access to work-related accounts.

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Personalization options to tailor the interface based on her preferences.

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Simplified onboarding process with minimal learning curve.

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Visual cues and easy navigation to manage multiple accounts efficiently.

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Responsive design for seamless access across various devices.
Former User Flow Map
The former user flow represents a convoluted journey through the application, introducing unnecessary complexities and detours. Users encounter a multitude of unclear steps, leading to confusion and frustration. The outdated design fails to adhere to modern user experience principles, resulting in suboptimal engagement and an increased likelihood of user abandonment.

New User Flow Map
In contrast, the redesigned user flow offers a streamlined and intuitive navigation experience. Through thoughtful restructuring, users follow a clear and purposeful path, minimizing confusion and maximizing usability. This updated design aligns with contemporary UX standards, enhancing user satisfaction, and promoting a more positive interaction with the application.
Hi-Fi Wireframe
Design System
A/B Test Plan for Account Creation and Password Generation

Objective: The primary goal of this A/B test is to evaluate the impact of the redesigned user flow on user satisfaction, ease of use, and overall engagement within the authenticator app.

Hypotheses:
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Hypothesis 1 (Navigation Improvement): Users exposed to the redesigned user flow will experience a significant improvement in navigation, leading to reduced confusion and increased satisfaction.
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Hypothesis 2 (Usability Enhancement): The thoughtful restructuring of the user flow will result in a more purposeful path, minimizing user errors, and maximizing usability.
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Hypothesis 3 (Positive Interaction): The updated design, aligned with contemporary UX standards, will enhance user satisfaction, resulting in a more positive interaction with the application.

Test Groups:
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Control Group (A): Users with the existing user flow, not exposed to the redesign.
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Experimental Group (B): Users with the redesigned user flow, incorporating streamlined navigation and improved design.

Metrics to Measure:
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User Satisfaction: Conduct post-interaction surveys to measure user satisfaction on a scale from 1 to 10.
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Task Completion Time: Measure the time it takes for users to complete common tasks (e.g., adding a new account).
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Error Rate: Track the frequency of user errors, such as incorrect code entry or account addition.
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Feature Interaction: Monitor the usage of specific features introduced in the redesigned user flow.
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User Retention: Analyze the number of users returning to the app after the initial exposure to the redesign.

Test Duration: Run the A/B test for a minimum of two weeks to gather sufficient data and account for potential variations in user behavior over time.

Implementation:
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Implement the redesigned user flow for the Experimental Group (B) while maintaining the existing user flow for the Control Group (A).
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Ensure an equal and randomized distribution of users between the Control and Experimental groups.
Data Analysis:
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Compare survey responses, task completion times, error rates, and feature interactions between the Control and Experimental groups.
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Use statistical methods to determine the significance of differences observed.

Conclusion: Based on the A/B test results, determine whether the redesigned user flow positively impacts user satisfaction, usability, and overall engagement. If successful, consider a full-scale implementation of the redesign.
A/B Test Plan for Account Creation and Password Generation

Objective: The A/B test aimed to evaluate the impact of the redesigned user flow on user satisfaction, ease of use, and overall engagement within the authenticator app.


Summary: The results of the A/B test indicate significant improvements in user experience following the implementation of the redesigned user flow. Users in the Experimental Group (B) exhibited positive responses across key metrics, validating the success of the redesign.
Key Findings

User Satisfaction
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The post-interaction surveys revealed a substantial increase in user satisfaction among those exposed to the redesigned user flow. On a scale from 1 to 10, users in Group B consistently rated their satisfaction an average of 8.5, compared to 6.2 in the Control Group (A).

Task Completion Time
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Users in Group B demonstrated a notable reduction in task completion time, particularly when adding new accounts. The streamlined navigation and intuitive design contributed to a 25% faster task completion compared to users in Group A.

Error Rate
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User Satisfaction: Conduct post-interaction surveys to measure users The Experimental Group (B) experienced a 30% decrease in user errors, such as incorrect code entry or account addition. The redesigned user flow contributed to a more error-resistant environment.

Feature Interaction
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Feature interaction analysis showed an increased engagement with specific features introduced in the redesigned user flow. Users in Group B exhibited a 20% higher interaction rate with these features compared to the Control Group (A).


User Retention
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There was a notable improvement in user retention within the Experimental Group (B). Post-redesign, users demonstrated a 15% higher return rate to the app compared to the Control Group (A).

Conclusion: The A/B test results overwhelmingly support the success of the redesigned user flow in enhancing the authenticator app's user experience. The improvements observed in user satisfaction, task completion time, error rate, feature interaction, and user retention highlight the positive impact of the redesign.
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Impact

The UI/UX redesign has resulted in a more visually appealing and intuitive app interface, fostering improved user engagement, streamlined navigation, and an overall enhanced user experience
The redesign brought smiles with an impressive 8.5 satisfaction rating.
Tasks are a breeze, now 25% quicker with the new design.
Errors are down by 
30%, offering a more secure experience.
Users are enjoying a 
20% increase in interaction with exciting features.
The redesign keeps users happy, sticking around 15% longer.
How did I convince people to take the test?
Tech Gadgets:
Consider offering small tech gadgets like USB security keys, which complement the digital security theme and provide participants with an additional layer of protection for their accounts.
Projects Learnings

1. Holistic Design Methodology: 

Employed a comprehensive approach, integrating the Double Diamond process, user interviews, A/B testing, and effective stakeholder communication. This ensured a well-rounded understanding of user preferences and behaviors throughout the redesign project.

2. Visualizing User Journeys: 

Utilized user flow map recreation to visually identify pain points and areas for improvement in the user experience. This approach provided valuable insights into optimizing the app's design and functionality.

3. Effective Stakeholder Communication: 

Maintained proactive and effective communication with stakeholders, ensuring continual alignment with project goals and meeting user expectations. This collaborative approach was essential in achieving a user-centric and successful redesign.
Let’s Connect!

Get in touch for any full-time or freelance opportunities or just to say a friendly hello!
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