Product Owner · Product Designer · Amsterdam

SELINAY
IBLIKCI
YILDIRIM

I take products from a validated problem to a shipped, measured result. Co-founder and Product Owner of HIRKA, #1 in Weather on the App Store in Türkiye. 6+ years in B2B SaaS and design systems.

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Selinay Iblikci Yildirim
I work where product and design meet. As a Product Owner I validate the problem, set the priorities and make the calls with data. As a product designer I can build what we decide, from user flows to a token-driven design system. 6+ years in B2B SaaS and enterprise dashboards, and now co-founder of HIRKA. Based in Amsterdam, open to Product Owner and Product Designer roles across the Netherlands.
Co-founder & Product Owner·HIRKA·Oct 2026–Present
Founder & Product Designer·PUOI Studio·Nov 2024–Present
Senior UX Designer·Anoto·Oct 2024–Dec 2025
Freelance Product Designer·Independent·May 2024–Nov 2024
UX Designer·Areal AI·Nov 2022–May 2024
UI/UX Designer·Treomind·May 2019–Nov 2022

Selected Work

Product Design

HIRKA app screens: My wardrobe, Today for you and This week

HIRKA: From a Viral Reel to #1 in Weather

Co-founder & Product Owner · A PUOI Studio product · 0→1 · iOS & Android

Design Systems

Brand Identity

More Work

Prepress AI

Prepress AI

B2B SaaS · Workflow Automation
Inq Smart Pen App

Inq Smart Pen App

Mobile App · AI-Assisted · Productivity
Jobspot App

Jobspot App

Mobile App · HR Tech
Authenticator

Authenticator

Fintech · Security UX · Mobile
Agency Website

Agency Website

Website Redesign · B2B · Conversion
AudiBooks App

AudiBooks App

Mobile App · Content Discovery
Load Optimizer

Load Optimizer

Tablet App · AI-Powered · Logistics
Every App

Every App

Mobile App · Communication · Productivity
Get in touch
selinay@puoistudio.nl