Senior Product Designer with 6+ years of experience in B2B SaaS, enterprise dashboards, and design systems. I work end-to-end — from user research and problem framing through to high-fidelity Figma prototypes and developer handoff.
I don't just use design systems — I build, document, and scale them across product teams. This is the foundation of everything I design.
Built component libraries used across 3+ product teams. Structuring components for reuse, variant management, and long-term maintainability.
Hands-on experience with Figma variables and design tokens for colour, typography, spacing, and state. Token systems structured for theming and cross-platform consistency.
Owned design system evolution end-to-end — from contribution guidelines to adoption workshops. Reduced design-dev friction and accelerated sprint velocity.
Comprehensive documentation covering usage, do/don't guidelines, and accessibility requirements. Design decisions transparent and repeatable across teams.
Built systems for complex B2B SaaS products — dashboards, internal tools, enterprise interfaces — where consistency at scale is non-negotiable.
Tokens named by role, not raw value — color-action-primary instead of blue-500. Allows underlying values to change without breaking the design-code contract.
A note-taking experience centred entirely on the handwritten page. One design principle drove every decision: the page always stays visible. Search, filters, and AI tools open as overlays — never replacing the page. Notebook-style navigation reinforces spatial mental models while AI suggestions appear as inline annotations.
View DetailsRedesigning a fintech authenticator where 73% of users couldn't understand the interface and 68% submitted negative feedback. Built a full component library with token-based personalisation. Two rounds of usability testing led to plain-language permission screens that resolved trust issues.
View DetailsUnifying three fragmented prepress modules — file management, preflight checks, and image editing — into one web platform. Built a component-based Figma library with token-based colour and typography systems. Two rounds of moderated usability testing with production staff validated the design.
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Restructuring an agency website around a four-question framework every visitor needs answered: What do they do? Have they done this before? Can I trust them? How do I reach them? Every section that didn't answer one of these was removed. IA restructured around visitor-first logic.
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Discover books through concepts that interest you and listen to the most relevant ones efficiently.
Find your dream job by creating detailed profiles and matching with the right opportunities.
AI-powered load planning for air cargo — optimising capacity and fuel consumption in real time.
A multi-attendee chat application designed for seamless group conversations.
Open to new opportunities and collaborations. Whether it's a full-time role or an exciting project — let's talk.
selinay.iblikci@outlook.com