Senior Product Designer · Amsterdam
SELINAY
IBLIKCI
Design systems, end-to-end product design, and brand identity. 6+ years building scalable experiences for B2B SaaS.
View CV
Design systems, end-to-end product design, and brand identity. 6+ years building scalable experiences for B2B SaaS.
View CV
Selinay took Quill Learn from a scattered feature list to a coherent product. She ran the research, mapped the flows, built the design system, and delivered screens that our engineers actually enjoyed implementing. Onboarding retention went up 34% after launch.
We came to Selinay with a logo idea and left with a full world — packaging, campaign tone, café signage, social templates. She understood that MOCHI wasn't just a dessert brand, it was a feeling. Every asset felt cohesive and deeply considered.
The KITH project showed Selinay at her best — deep user research, tight information architecture, and a visual language that felt premium without being cold. The trust signals she designed into the mentor profile drove our highest session booking rate in testing.
* Fictional characters from case study projects
